Founded in 2021, Recode Studio is an Indian beauty and personal care company operating under the brand “Recode.” The company focuses on branding, sourcing, and selling a wide range of beauty products across India. Its portfolio spans make-up, skincare, body care, and beauty accessories, offering more than 350 SKUs across various categories such as face, eye, and lip makeup, along with face and body care solutions at different price points.
Recode Studio follows an omnichannel business model, combining both offline and online sales channels. Its offline presence includes Company-Owned Company-Operated (COCO) stores and Franchisee-Owned Franchisee-Operated (FOFO) outlets, while online sales are driven through its official website, mobile app, and major e-commerce platforms like Amazon, Nykaa, Myntra, and Flipkart. As of September 30, 2025, the company operates 24 stores across 14 states, including 3 COCO stores and 21 FOFO stores. All products are manufactured through third-party vendors in India, ensuring scalable operations.
The company’s key strengths lie in its strong omnichannel presence, diverse product portfolio, and growing digital reach with active customer engagement. Backed by an experienced management team and board of directors, Recode Studio is positioned to expand its footprint in India’s fast-growing beauty and personal care market.