Incorporated in December 2014, Urban Company is a technology-driven, full-stack online marketplace providing home and beauty services. The company operates across 51 cities in India, the United Arab Emirates, and Singapore, excluding cities served through its joint venture in the Kingdom of Saudi Arabia, as of June 30, 2025.

Urban Company’s platform enables consumers to book a wide range of services, including cleaning, plumbing, electrical work, appliance repair, beauty treatments, and massage therapy. These services are delivered by trained and background-verified professionals to ensure consistent quality and reliability.

The company has expanded into home solutions with the launch of water purifiers and electronic door locks under its proprietary brand, “Native.” Urban Company also supports service professionals through training programs, access to tools and consumables, financing, insurance, and branding, thereby enhancing service quality and improving earning potential.

Urban Company is the leading online full-stack home and beauty services platform by net transaction value for the nine months ended December 2024. The Indian home services market, valued at USD 59.2 billion in 2024, is expected to grow to USD 97.4 billion by 2029. With online penetration remaining below 1%, the sector presents significant long-term growth opportunities.

For the three months ended June 30, 2025, the platform recorded an average of 54,347 monthly active service professionals, defined as professionals who completed at least one service in a given month. As of June 30, 2025, the company operated across more than 12,000 service micro-markets.

Revenue Streams

Urban Company generates revenue through:

Platform service fees charged to consumers

Sale of products to service professionals for use during service delivery

Sale of “Native” brand products to consumers

Competitive Strengths

Multi-category, hyperlocal home services marketplace benefiting from strong network effects

Well-established and trusted consumer brand

Enhanced service quality through in-house training and access to tools and consumables

Robust and scalable technology platform supporting service fulfilment, consumer acquisition, and service professional empowerment