Striders Impex Limited, incorporated in 2021, operates in the licensing, brand development, and distribution of toys and children’s consumer merchandise. The company provides end-to-end solutions covering product design and development, sourcing, manufacturing, and distribution, serving various retail formats across India and select international markets. It is also strengthening its direct-to-consumer presence through leading e-commerce platforms while expanding its offline distribution footprint.

In the domestic market, the company is focused on expanding its retail reach across more cities and maintaining strong relationships with premium retail chains such as Timezone and Landmark. Its business model is built around licensing and brand partnerships, efficient sourcing and manufacturing, and a well-structured distribution strategy.

The company’s product portfolio includes licensed merchandise, proprietary brands, novelties, plush and interactive plush toys, stationery, activity kits, children’s accessories, school bags, water bottles, and lunch boxes. As of December 31, 2025, Striders Impex Limited had a total workforce of 36 employees.

Competitive Strengths

• Asset-light business model
• Trusted licensing partnerships with global brands
• Strong brand equity and consumer acceptance
• Strategic presence in high-growth markets
• Diversified revenue base across multiple channels and geographies