Incorporated in 1976, Safe Enterprises Retail Fixtures Limited specializes in the design, manufacture, supply, and installation of shop fittings and retail fixtures. The company offers a wide range of customized solutions across various retail segments, including fashion, electronics, grocery, and department stores. Its services cover the entire shop-fitting lifecycle—from design and merchandising solutions to installation—helping retailers optimize display, placement, storage, and safety.

Products & Services
Safe Enterprises provides an extensive portfolio of fixtures and retail solutions, including:

Gondola Shelving: Modular shelves for supermarkets

Checkout Counters: Ergonomic designs to enhance customer experience

Display Racks & Stands: Customizable solutions for fashion, electronics, and FMCG

Mannequins & Visual Merchandising Displays: Modern solutions for store aesthetics and branding

Storage & Backroom Fixtures: High-capacity shelving for stockrooms

Custom Fixture Design & Innovative Solutions: Personalized and creative designs that combine functionality with aesthetics and adapt to evolving retail trends

Operations & Market Presence
The company operates three manufacturing units, two in Mumbai and one in Thane, Maharashtra. It has franchisees in Navi Mumbai and Hyderabad and distributors in Dubai and Kansas City. Products are sold across over 25 states and union territories, with Maharashtra contributing the largest share of revenue, followed by Karnataka and Gujarat. As of October 31, 2024, the company employed 15 designers in its dedicated design team.

Competitive Strengths

In-house manufacturing capabilities ensuring quality and customization

Established relationships with clients across India and abroad

Experienced senior management supported by a skilled design and development team

Strong focus on consumer experience, fostering long-term brand loyalty