Incorporated in 2004, PNGS Reva Diamond Jewellery is engaged in the jewellery business, offering a wide range of products crafted with diamonds and precious as well as semi-precious stones. These stones are set in precious metals such as gold and platinum. All products are marketed under the brand name “Reva.”

The company provides an extensive product portfolio that includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, mangalsutras, nose rings, and chains, catering to diverse customer segments and occasions. As of September 30, 2025, the company had 13 distinct jewellery collections, supported by an in-house design team along with curated selections sourced from third-party manufacturers and skilled karigars.

As of the date of the Red Herring Prospectus (RHP), PNGS Reva Diamond Jewellery operates 34 stores across 25 cities in Maharashtra, Gujarat, and Karnataka, covering an aggregate area of 647.15 running feet.

The company operates its stores under multiple business models, including:

• Franchise Owned Company Operated (FOCO)
• Franchise Owned Franchise Operated (FOFO)
• Company Owned Company Operated (COCO)

Competitive Strengths

• Strong Brand Legacy: The brand value and legacy of the promoters enhance market positioning, strengthen customer trust, and contribute to operational stability.
• Experienced Leadership: The Board of Directors brings diverse expertise across finance, business, retail, and jewellery, supporting sound decision-making and long-term value creation.
• Regional Market Expertise: Strong presence across Tier-1, Tier-2, and Tier-3 cities in Maharashtra, Gujarat, and Karnataka enhances operational efficiency while fostering community trust, customer loyalty, word-of-mouth advocacy, and regional brand recognition.
• Diversified Product Portfolio: A wide range of offerings across categories and price points enables the company to adapt to evolving consumer preferences and maintain competitive positioning.