Novus Loyalty Links 
Allotment
Novus Loyalty is launching its ₹60.15 crore IPO, which is structured as a book-built issue. The offering consists of a fresh issue of 0.33 crore shares worth ₹48.18 crore and an offer for sale (OFS) of 0.08 crore shares amounting to ₹11.97 crore.
The IPO will open for subscription on March 17, 2026, and close on March 20, 2026. The allotment of shares is expected to be finalized on March 23, 2026, while the company’s shares are scheduled to be listed on the BSE SME Platform with a tentative listing date of March 25, 2026.
The price band for the IPO has been set between ₹139 and ₹146 per share, with a lot size of 1,000 shares. Retail investors must apply for a minimum of 2 lots (2,000 shares), requiring a minimum investment of ₹2,92,000 at the upper price band. For HNI investors, the minimum application size is 3 lots (3,000 shares), which amounts to ₹4,38,000.
The issue is being managed by Smart Horizon Capital Advisors Pvt. Ltd. as the book-running lead manager, while Kfin Technologies Ltd. has been appointed as the registrar to the issue. The market maker for the IPO is Shreni Shares Ltd..
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52 Weeks High
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52 Weeks Low
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Updates On
March 10, 2026
IPO. Open
Mar 17, 2026
IPO. Close
Mar 20, 2026
IPO. Price
₹146.00
IPO Market price
₹227.03 Cr
IPO Details
| IPO Date | 25 Mar |
| IPO Listing Date | 25 Mar |
| IPO Face Value | ₹10.00 per share |
| IPO Price Range | ₹146.00 |
| IPO Issue Size | 41,20,000 shares |
| IPO Sale Type | Fresh capital cum OFS |
| Employee Discount | - |
| IPO Issue Type | Bookbuilding IPO |
| IPO Listing | BSE SME Platform |
| Share Holding Pre Issue | 1,22,50,200 shares |
IPO Timeline
| IPO Open Date | 17 Mar |
| IPO Close Date | 20 Mar |
| IPO Allotment (Tentative) | 23 Mar |
| Refunds | 24 Mar |
| Credit to Demat Account | 24 Mar |
| IPO Listing Date | 25 Mar |
IPO Reservation
| Category | Offer |
|---|---|
| QIB Shares Offered | 19,40,000 Shares |
| NII (HNI) Shares Offered | 5,85,000 Shares |
| Retail Shares Offered | 13,65,000 Shares |
IPO Lot Size
Investors can apply for a minimum of 2,000 shares, and applications must be made in multiples of 1,000 shares thereafter.
| Application | Lots | Share | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,92,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,92,000 |
| S-HNI (Min) | 3 | 3,000 | ₹4,38,000 |
| S-HNI (Max) | 6 | 6,000 | ₹8,76,000 |
| B-HNI (Min) | 7 | 7,000 | ₹10,22,000 |
Founded in 2011, Novus Loyalty is a technology-focused company that provides loyalty and rewards solutions across multiple industries such as fintech, e-commerce, software, banking, FMCG, and real estate. The company offers a modern loyalty platform built using advanced technology.
The platform supports both customizable and ready-to-deploy program models, including point-based reward systems, event-triggered campaigns, cashback programs, purchase-linked promotions, and digital voucher solutions. It is designed to be flexible and easy to integrate with existing systems, and it works seamlessly across web platforms, mobile applications, and physical retail stores to deliver a smooth customer experience.
The company provides two deployment models for its clients, along with AI-powered analytics:
On-Premises:
The platform is installed on the client’s own servers or private cloud, allowing complete control over data. This model is particularly suitable for large enterprises with strict security and compliance requirements.
SaaS (Software as a Service):
A cloud-based subscription model that is quick to implement and easy to manage, making it ideal for businesses looking for a scalable and efficient solution.
Market Presence:
The company operates in both domestic and international markets. In India, it serves clients across states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka. Internationally, it has clients in countries such as the United Arab Emirates, United States, Australia, and Puerto Rico.
As of January 31, 2026, the company had around 50 employees.
Competitive Strengths:
- Comprehensive loyalty and rewards solutions
- Experienced promoters and management team
- Strong quality assurance practices and certifications
- Presence and clientele in international markets
Company Financials (Consolidated)
| Assets | 21.83 | 14.81 | 12.36 |
| Total Income | 71.43 | 104.63 | 73.61 |
| Profit After Tax | 5.8 | 3.58 | 2.96 |
| EBITDA | 7.79 | 5.69 | 4.82 |
| Net Worth | 18.89 | 13.09 | 9.5 |
| Reserves and Surplus | 6.64 | 13.08 | 9.49 |
| Total Borrowing | - | - | 0.82 |
Key Performance Indicator (KPI)
| ROE | 36.30% |
| ROCE | 40.64% |
| Debt/Equity | - |
| RoNW | 30.73% |
| PAT Margin | 8.13% |
| EBITDA Margin | 10.91% |
| Price to book value | 9.47 |
IPO Objects of the Issue
| S.No. | Objects of the ipo Resources Detail | IPO Amount |
|---|---|---|
| 1 | Funding capital expenditure requirements for the purchase of equipment/machineries | 13 |
| 2 | To meet out the expenses of Working Capital Requirement | - |
| 3 | To meet out the General Corporate Purposes; | - |
| 4 | Offer for Sale (OFS) | - |
Contact Details
Novus Loyalty Ltd. Address
727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
9717154514
investor@novusloyalty.com
https://www.novus-loyalty.com/
Detail Registrar
IPO Registrar
Kfin Technologies Ltd.
04067162222, 04079611000
novus.ipo@kfintech.com
https://www.novus-loyalty.com/
The Novus Loyalty IPO is an SME public issue worth about ₹60.15 crore. It includes a fresh issue and offer for sale and will be listed on the BSE SME Platform.
The Novus Loyalty IPO will open for subscription on March 17, 2026, and close on March 20, 2026. Investors can apply during this period through supported brokerage platforms.
The price band for the Novus Loyalty IPO is fixed between ₹139 and ₹146 per share. Investors must bid within this range while submitting their IPO application.
Retail investors must apply for a minimum of 2 lots (2,000 shares). At the upper price band of ₹146, the minimum investment required for retail investors is approximately ₹2,92,000.
The shares of Novus Loyalty are expected to be listed on March 25, 2026, on the BSE SME Platform, subject to final approvals and completion of the allotment process.
The IPO registrar is Kfin Technologies Ltd., while the book-running lead manager for the issue is Smart Horizon Capital Advisors Pvt. Ltd..
Founded in 2011, Novus Loyalty provides technology-based loyalty and rewards solutions for industries like fintech, banking, e-commerce, FMCG, and real estate across India and global markets.
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