Incorporated in 2005, C K K Retail Mart Limited is engaged in the distribution of packaged agro-commodities such as sugar, rice, pulses, and ghee, along with packaged consumer products including milk powder and soft drinks, both carbonated and fruit-based. The company focuses on delivering quality products across essential food and beverage categories.

The company follows a “Farm-to-Fork” approach and offers agro-products like sugar, lentils, pulses, and rice under its brands Braunz and Jivanam. In the beverages segment, it markets carbonated soft drinks such as Jeera and Lemon Soda, and expanded its product range in April 2025 with the launch of “Fruitzzzup,” a fruit pulp-based juice brand.

C K K Retail Mart operates through a hybrid distribution framework. This includes a three-tier distribution model, where products are supplied to stockists and then distributed further, as well as a direct-to-distributor model, enabling wider market reach and efficient supply chain management.

The company’s competitive strengths include a diversified product portfolio, strong relationships with suppliers, and a well-established sales and distribution network, supported by an experienced promoter and management team.