Established in 2021, Brandman Retail Limited is engaged in the distribution of international sports and lifestyle brands. The company operates through four core verticals—distribution, licensing, retail, and e-commerce—with a strong focus on innovation, customer centricity, and sustainability.

Brandman Retail operates Exclusive Brand Outlets (EBOs) across northern India, including key cities such as Ahmedabad, Ambala, Dehradun, New Delhi, Jalandhar, Bathinda, Gurugram, Lucknow, and Noida. All EBOs are operated in accordance with the License Grantee’s standards and predominantly retail the New Balance brand under a non-exclusive distribution agreement.

In addition, the company operates two Multi-Brand Outlets (MBOs) under the brand name “Sneakrz” located in Bathinda and New Delhi, along with a total of 11 EBOs.

The company holds non-exclusive distribution agreements, enabling it to offer a diverse and high-quality product portfolio to its customers. Brandman Retail also has a strong online presence, selling through leading e-commerce platforms such as Flipkart, Ajio, and Tata Cliq, with regular monthly order fulfillment.

Competitive Strengths

Experienced promoters and a professional management team

Omni-channel distribution network

Asset-light and scalable business model

Strategic presence across North India, ensuring strong market access

Diverse product portfolio with access to global brands

Strong brand synergy and growth potential

Expanding consumer base with strong customer loyalty