Incorporated in 2007, HDB Financial Services Limited is a retail-focused non-banking financial company (NBFC) that provides a wide range of lending and financial services. The company also offers business process outsourcing (BPO) services, including back-office support, collections, and sales support to its promoter, as well as fee-based products such as insurance distribution, primarily to its lending customers.

HDB Financial operates an omni-channel “phygital” distribution model, combining a large branch network, in-house tele-calling teams, and external distribution networks and channel partners to reach customers effectively across India.

Business Verticals

Enterprise Lending: Launched in 2008, offering secured and unsecured loans to MSME customers and certain salaried employees, primarily through its branch network.

Asset Finance: Provides financing for new and used commercial vehicles, construction equipment, and tractors, all income-generating assets for customers.

Consumer Finance: Offers loans to individuals for personal or household needs.

As of March 31, 2025, the company had a pan-India network of 1,771 branches across 1,170 towns and cities in 31 States and Union Territories, with over 80% of branches located outside the 20 largest cities in India by population.

The company’s workforce stood at 60,432 employees in Fiscal 2025, up from 56,560 in 2024 and 45,883 in 2023.

Competitive Strengths

Highly granular retail loan book with a large and growing customer base, focusing on underbanked segments

Diversified and seasoned product portfolio with consistent growth and profitability across economic cycles

Omni-channel and digitally powered distribution network enabling tailored sourcing across India

Robust systems and processes supporting strong credit underwriting and collections