BlueStone Jewellery and Lifestyle Limited manufactures and retails diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. As of March 31, 2025, the Company had a pan-India presence with 275 stores across 117 cities in 26 States and Union Territories, servicing more than 12,600 PIN codes nationwide.

The Company’s retail network comprised 200 company-owned stores and 75 franchisee stores, collectively spanning over 605,000 square feet of retail space. BlueStone offers an extensive product portfolio including rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains, catering to diverse customer segments across multiple price points. As of March 31, 2025, the Company had launched 91 themed jewellery collections, each designed around a distinct concept.

Competitive Strengths

A leading digital-first jewellery brand in India offering a seamless omni-channel retail experience.

Proprietary in-house technology architecture enabling end-to-end business operations.

Differentiated product design and innovation-led approach.

Advanced manufacturing capabilities supported by vertically integrated operations.

Strong pan-India footprint across Tier I, Tier II and Tier III cities with healthy unit economics.

Founder-led organization supported by an experienced professional management team and backed by marquee investors.