B.A.G. Convergence Limited Link 
Allotment
The B.A.G. Convergence IPO will open for subscription on September 30, 2025, and close on October 3, 2025. The IPO is a book-built issue through which the company aims to raise approximately ₹48.72 crore. The issue consists of a fresh issue aggregating to ₹48.72 crore, along with an offer for sale of up to [●] equity shares having a face value of ₹10 each.
The price band for the B.A.G. Convergence IPO has been fixed at ₹82 to ₹87 per share. The issue allocation comprises 50% for Qualified Institutional Buyers (QIBs), 35% for retail investors, and 15% for High Net-worth Individuals (HNIs).
The basis of allotment is expected to be finalized on October 6, 2025, and the equity shares are scheduled to be listed on the NSE on October 8, 2025.
On the financial front, the company reported revenue of ₹35.85 crore in FY2025, compared to ₹30.33 crore in FY2024. Net profit increased to ₹9.41 crore in FY2025 from ₹8.05 crore in the previous financial year. Based on the company’s consistent growth in revenue and profitability, the IPO appears suitable for investors with a long-term investment horizon.
₹87
0%
Open
₹87
HIgh - Low
₹87
Previous Close
₹87
Total Traded Value
0
52 Weeks High
₹87
52 Weeks Low
₹87
Updates On
Sep 24, 2025
IPO. Open
Sep 30, 2026
IPO. Close
Oct 3, 2026
IPO. Price
₹87.00
IPO Market price
₹184.60 Cr
IPO Details
| IPO Date | 8 Oct |
| IPO Listing Date | 8 Oct |
| IPO Face Value | ₹10 per share |
| IPO Price Range | ₹87.00 |
| IPO Issue Size | 56,00,000 shares |
| IPO Sale Type | Fresh Capital |
| Employee Discount | - |
| IPO Issue Type | 100 % Book Building |
| IPO Listing | NSE SME Platform |
| hare Holding Pre Issue | 1,56,18,800 shares |
IPO Timeline
| IPO Open Date | 30 Sep |
| IPO Close Date | 3 Oct |
| IPO Allotment (Tentative) | 6 Oct |
| Refunds | 7 Oct |
| Credit to Demat Account | 7 Oct |
| IPO Listing Date | 8 Oct |
IPO Reservation
| Category | Offer |
|---|---|
| QIB Shares Offered | 26,00,000 |
| NII (HNI) Shares Offered | 8,32,000 |
| Retail Shares Offered | 18,88,000 |
IPO Lot Size
Investors can bid for a minimum of 3,200 shares, with additional shares available in multiples of 1,600.
| Application | Lots | Share | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 3,200 | ₹2,78,400 |
| Retail (Max) | 2 | 3,200 | ₹2,78,400 |
| S-HNI (Min) | 3 | 4,800 | ₹4,17,600 |
| S-HNI (Max) | 7 | 11,200 | ₹9,74,400 |
| B-HNI (Min) | 8 | 12,800 | ₹11,13,600 |
Incorporated in April 2007, B.A.G. Convergence Limited is a growing media and technology-driven company engaged in providing technical assistance and end-to-end production services for television channels and digital platforms. The company marked its digital entry in 2007 with the launch of its first website, news24online.com, establishing a strong presence in online media.
B.A.G. Convergence creates and distributes video content across its owned digital platforms and major social media channels, including YouTube, Facebook, and Instagram. As part of its digital expansion strategy, the company has partnered with Samsung to enter the Connected TV (CTV) ecosystem by pre-installing its application on Samsung smart televisions, enabling wider content accessibility and audience reach.
The company leverages advanced technologies to enhance content quality and operational efficiency. Its service offerings include Artificial Intelligence and automation solutions for content creation and distribution, cloud-based broadcasting for scalable media management and live streaming, high-definition and 4K video production, and content development for Over-the-Top (OTT) and streaming platforms.
Initially, B.A.G. Convergence generated revenue through Google AdSense. Over time, the company diversified its revenue streams by collaborating with leading content aggregators such as Times Internet Limited (TIL) and DailyHunt, along with securing direct assignments from government agencies and other institutional clients. This transition has helped the company gain industry recognition and strengthen its market position.
As of August 31, 2025, B.A.G. Convergence Limited employed 87 professionals across various departments, supporting its production, technology, and digital operations.
Competitive Strengths:
* Strong Media Legacy: As part of the B.A.G. Network, the company benefits from decades of experience in television broadcasting and digital media production.
* Advanced Production Infrastructure: Equipped with modern studios, post-production facilities, and cutting-edge broadcast technology.
* Diversified Content Distribution: Engages audiences across television, digital platforms, social media, OTT, and Connected TV.
* Agile and Innovation-Focused: Continuously adapts to evolving market trends by adopting emerging technologies and innovative storytelling formats.
Company Financials (Consolidated)
| Assets | 43.84 | 18.33 | 11.57 |
| Total Income | 35.85 | 30.33 | 24.96 |
| Profit After Tax | 9.41 | 8.05 | 4.99 |
| EBITDA | 13.99 | 10.88 | 6.49 |
| NET Worth | 22.21 | 7.11 | -0.92 |
| Reserves and Surplus | 6.59 | 7.1 | -0.93 |
| Total Borrowing | - | - | - |
Key Performance Indicator (KPI
| ROE | - |
| ROCE | - |
| Debt/Equity | 0.57 |
| RoNW | 40.96% |
| PAT Margin | 25.37% |
| EBITDA Margin | 39.04% |
| Price to Book Value | 18.13 |
IPO Objects of the Issue
| S.No. | Objects of the ipo Resources Detail | IPO Amount |
|---|---|---|
| 1 | Funding capital expenditure requirements for the purchase of equipment/machineries | - |
| 2 | To meet out the expenses of Working Capital Requirement | - |
| 3 | To meet out the General Corporate Purposes; | 12.14 |
| 4 | Offer for Sale (OFS) | - |
Contact Details
B.A.G.Convergence Ltd.
352, Aggarwal Plaza
Plot No. 8,
Kondli
East Delhi, New Delhi, 110096
Phone: +91 120 4602424
Email: kriti.jain@bagconvergence.in
Website: http://www.bagconvergence.in/
Detail Registrar
IPO Registrar
Maashitla Securities Pvt.Ltd.
Phone: +91-11-45121795-96
Email: ipo@maashitla.com
Website: https://maashitla.com/allotment-status/public-issues
It is a 100% book-built issue raising approximately ₹48.72 crore through a fresh issue of 56 lakh shares, aiming to expand business, acquire content, and fund corporate purposes.
The IPO opened on September 30, 2025, and closed on October 3, 2025. Allotment was finalized on October 6, 2025, and listing occurred on October 8, 2025.
The price band was ₹82–₹87 per share. The minimum lot size is 1,600 shares, with retail investors required to apply for at least 2 lots (3,200 shares).
Retail investors applied for a minimum of 2 lots (3,200 shares) totaling ₹2,78,400. S-HNIs applied for 3–7 lots, and B-HNIs applied for at least 8 lots.
Maashitla Securities Pvt. Ltd. acted as the IPO registrar, managing allotment and subscriptions. The company leveraged NSE SME platform for listing.
For FY2025, revenue was ₹35.85 crore, up from ₹30.33 crore in FY2024. Profit after tax increased to ₹9.41 crore, showing consistent growth in revenue and profitability.
Founded in 2007, B.A.G. Convergence provides media production and digital content services, including TV channels, OTT platforms, Connected TV, social media, AI-driven content, and end-to-end production solutions.
Strengths include strong media legacy, advanced production infrastructure, diversified content distribution, digital expansion, agile technology adoption, and innovative storytelling formats for television, OTT, and Connected TV audiences.
Compare:
